Visitant vs Fathom Analytics
Fathom is a polished, cookie-free analytics service from Canada with unlimited data retention and 50 sites on every plan. Visitant is a cookie-free tool for shop and blog owners that adds the AI side: crawlers, assistants, and what their visitors buy. In our view: Fathom if you run many sites and want a proven, simple product; Visitant if you want funnels for $12, a free plan, and the AI loop.
- Both set no cookies and need no consent banner; Fathom routes EU visitor data through EU infrastructure, Visitant is hosted in Poland.
- Fathom's first plan is $15 a month for 100,000 pageviews and 50 sites, with a 7-day trial that needs a card; Visitant is $0 for 5,000 events, $12 for 100,000 and 20 sites, with a 14-day trial and no card.
- Fathom keeps your history for as long as you subscribe; Visitant keeps 13 months on Free and 5 years on Pro and up.
- Fathom shows AI referrals from "ChatGPT, Perplexity and more"; Visitant groups 21 assistants and also logs 44 AI crawlers on the server, which Fathom does not do.
- Fathom has no funnels (its docs say an unlisted feature does not exist); Visitant has funnels, revenue and API on Pro.
Prices and features checked 2026-09-25 at usefathom.com. If something changed, tell us: promptowy@gmail.com
Features
| Visitant | Fathom Analytics | |
|---|---|---|
| Cookie-free | yes | yes |
| Works without a consent banner in the EU | yes | yes |
| EU hosting | yesPoland | partialCanadian company; EU visitor data processed in the EU ("EU Isolation") |
| Script size | yes1.9 KB gzipped | yes2.1 KB gzipped, our measurement on 2026-09-25; the vendor gives no number |
| AI crawler log (server-side) | yes44 crawlers: training / AI search / user fetch, checked against IP ranges | nobots are filtered out, not reported |
| AI assistants as a channel | yes21 assistants | yes"ChatGPT, Perplexity and more"; the list is not published |
| "Likely AI" estimate from text-fragment landings | yes | no |
| AI agents kept out of human counts | yesSignature-Agent, webdriver | no |
| Goals and custom events | yesevery plan | yesevents |
| Funnels | yesPro and up | nonot documented as of 2026-09-25 |
| Revenue tracking | yesPro and up | yesvalue and currency on an event |
| Data retention | yes13 months Free, 5 years Pro and up | yesunlimited while subscribed |
| Session replay, heatmaps | no | no |
| Stats API | yesPro and up | yes |
| Public share link | yesevery plan | yespublic or password-protected |
| Email reports | yesweekly digest, Pro and up | yesweekly or monthly |
| Sites per plan | yes2 / 20 / 100 / 1,000 | yes50 on every plan, +50 for $10 a month |
| Import from Google Analytics | nonot yet | yesGA4 import |
| Self-hosting, open source | no | no |
| Free plan | yes5,000 events, 2 sites | no7-day trial, card required |
Pricing
| Free | $0/mo | 5,000 events |
| Pro | $12/mo | 100,000 events |
| Business | $39/mo | 1,000,000 events |
| Scale | $149/mo | 10,000,000 events |
AI crawler hits never count toward the limit. Going over the limit never locks the dashboard.
| 100,000 pageviews | $15/mo | 50 sites |
| 200,000 pageviews | $25/mo | 50 sites |
| 500,000 pageviews | $45/mo | 50 sites |
| 1,000,000 pageviews | $60/mo | 50 sites |
| 2,000,000 pageviews | $100/mo | 50 sites |
| 5,000,000 pageviews | $140/mo | 50 sites |
| 10,000,000 pageviews | $200/mo | 50 sites |
| 25,000,000 pageviews | $470/mo | above that: custom |
USD, monthly billing, read at usefathom.com/pricing on 2026-09-25. Yearly billing: "2 months free". Every plan includes 50 sites (+50 for $10 a month) and full history while subscribed. Custom events count toward the pageview allowance. 7-day trial, card required. Occasional spikes are tolerated; sustained overage triggers upgrade emails and, if unresolved, can restrict dashboard access while collection continues.
The AI loop
Fathom shows which AI tools send visitors ("ChatGPT, Perplexity and more") and lets you filter the dashboard to see what those visits lead to. Visitant does the same for a published list of 21 assistants and then goes one step earlier and one step later. Earlier: a one-line server snippet records every fetch by 44 recognised AI crawlers, sorted into training, AI search and live user fetches, and checks claimed crawlers against the IP ranges their operators publish; spoofed ones are flagged. Fathom filters bots out and reports nothing about them. Later: text-fragment landings become a separate "likely AI" estimate, AI agents are kept out of human counts, and goals, funnels and revenue can be read per assistant. Fathom has revenue on events but no funnels, so "Perplexity sent 40 visits, 6 reached checkout, 2 paid" is a Visitant-only view. AI crawler hits never count toward a Visitant plan limit.
- You run many small sites: 50 sites on the $15 plan; Visitant gives 20 sites on Pro and 100 on Business.
- You want history that never expires: Fathom keeps everything while you subscribe; Visitant Free keeps 13 months.
- You need Google Analytics history: Fathom imports GA4 data, Visitant does not yet.
- You want a product that has been around since 2018 (in our view one of the two safest choices in this category).
- You want to see AI crawlers (44 recognised, spoofed ones flagged) next to human visits; Fathom filters them out silently.
- You need funnels: Visitant Pro has them at $12 a month, Fathom does not offer funnels.
- You want to start at $0: Visitant Free covers 5,000 events and 2 sites with no card; Fathom's trial is 7 days and asks for a card.
- You want a dashboard that never locks after an overage and an "Ask" box in plain English or Polish.
Questions
Can I move from Fathom to Visitant?
Fathom exports CSV; Visitant has no importer yet, so history stays in Fathom and Visitant counts from the day you add the 1.9 KB script. Most people run both for a month.
What does each tool cost at 100,000 pageviews?
Fathom: $15 a month (50 sites, unlimited history). Visitant: $12 a month on Pro (20 sites, 5 years of data, funnels, revenue, API). At 1,000,000: Fathom $60, Visitant $39 Business.
Does Fathom show AI assistant traffic?
Yes, its homepage lists AI referrals from "ChatGPT, Perplexity and more" with dashboard filtering. Fathom does not publish the full list or the launch date; Visitant publishes its list of 21 assistants in the docs.
Does Fathom show AI crawlers such as GPTBot?
No. Fathom filters out bots and crawlers and does not report them. Visitant records crawler fetches with a server snippet and checks claimed crawlers against published IP ranges.
Is there a free plan?
Visitant: yes, $0 for 5,000 events a month, 2 sites, 1 seat, 13 months of data, plus a 14-day Business trial without a card. Fathom: no free plan, a 7-day trial that requires a card.